How Telegram Shares Revenue with Monetized Channels

Telegram monetizes public channels through its Sponsored Messages ad platform. However, the way revenue is shared with channel owners is unique compared to platforms like YouTube or Facebook.

How Telegram Shares Revenue with Monetized Channels

1. Ad Revenue Accumulation: Advertisers buy Sponsored Messages through Telegram's ad platform (ads.telegram.org). Ads are displayed in large public channels with 1,000+ subscribers. Ads appear at the bottom of the channel and are relevant to the channel’s content.
2. Revenue Distribution Model: Telegram does not pay channel owners directly. Instead, Telegram shares ad revenue with channel owners via TON (Telegram Open Network) cryptocurrency. Channel owners earn TON tokens based on impressions and engagement from Telegram’s advertising system.
3. Withdrawing Revenue: Once revenue is earned in TON tokens, channel owners can withdraw it using crypto wallets that support TON. They can then convert TON to fiat currency through exchanges like Binance, OKX, or Bybit.
4. Factors Affecting Earnings: The number of ad views (impressions). The size and engagement of the channel. The advertiser's budget (higher-paying ads generate more revenue).

Key Takeaways

• Telegram does not make direct bank payments; it pays through TON cryptocurrency only.
• To earn, you must own a public channel with 1,000+ subscribers.
• Earnings depend on ad impressions and engagement in your channel.
• Revenue can be withdrawn through crypto exchanges supporting TON.

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